As a member of the Executive Committee and the Investment Committee, Normand is responsible for client services, implementing asset allocation and monitoring client portfolios. He has extensive industry experience: Having founded iNFiNi-t Wealth Management Advisers Inc. in 2005, he managed the firm for 17 years, before merging its operations with those of Patrimonica Asset Management Inc. in 2022. Previously, he worked for 6 years at Ernst & Young Investment Consulting Inc., where he helped build and manage the Quebec practice. He also worked for Coopers & Lybrand as a chartered accountant, and later for the brokerage firm Casgrain & Cie, where he specialized in the institutional bond market. 

Normand holds a Chartered Professional Accountant designation (CPA, CA) in addition to being a Chartered Financial Analyst (CFA). He has chaired the management committee of the Montreal Society of Financial Analysts and has been a member of several investment committees.